Dog with a Mission is more than a brand – it’s a lifestyle for bold dogs and their owners. Colorful, handmade, and a little rebellious. Designed with love, worn with pride.
🩵 Dutch design, worldwide love.


🐆 Gypsy – Bold reds & wild leopard prints
Playful, soft, and powerful at the same time.
The Lotus Collection is an ode to colorful characters –
for dogs with flair and owners with guts.
Limited. Handmade. 100% DWAM.
New
Shop the look

Shop the look

Shop the look


Colourful.
Handmade.
Rebellious.
With attitude.
Made to stand out
Handmade with heart, splashed with colour, shaped by travel.
Dutch design with a twist – built for bold dogs and their humans.

Created by hand

Worn with atitude

How it all started
We were looking for a collar with boldness and color.
It didn’t exist – so we made it ourselves.
What started as an idea grew into an international dog brand.
Unique, colorful, and always different from the rest.

Made by hand, designed with love
Behind every DWAM accessory lies true craftsmanship.
Our designs come to life in small ateliers, where every detail is created with care and attention – from vibrant colors to strong stitching.
You can see it, and you can feel it.

Our store in Bergen (NH)
In the heart of vibrant Bergen, you’ll find our Flagship Store.
This is where it all comes together: our latest collections, our love for dogs, and the full DWAM vibe.
Will you drop by with your dog sometime?
Tips & advice for your dog
Practical tips on sizing, fit, use – and clever DWAM hacks.

What size does my dog need? (And why you should NEVER measure the old collar!)
Get the perfect fit in one go! Measuring your old collar is the #1 reason for returns. Discover why this goes wrong and how to measure the ultimate 'DWAM-fit' in under a minute. (Spoiler: When in d...
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